

With my flat plans I decided to use Franklin gothic demi as my font for the majority of the text on the page as it is quite a plain and a non demographic suggesitve so it will appeal to more of a variety of an audience. The Magazine name and the masthead use the impact font so they are bold and so they stand out more. The masthead is bright and yellow so it stands out. The colour yellow is usually associated with danger giving the indication that my magazine is dangerous and exciting so this will appeal to my target audience. It is at an angle so it looks different and new. I use rhetorical questions to invite the readers in and to make them think this is also my tagline "whats going on in the lewes campus?". The main flash is about my model whos going to freshers and there will be an interview with her where she talks about freshers and this will appeal to my target audience as people will be interested about freshers. My two main sells are the "28 teacher factfiles" where people can learn about the teachers at sussex downs so this will appeal to my demographic and the "what else is going on this year?" which is in the contents which will be interesting for the readers. The important information such as date and issue number are in times new roman so people see that is serious and valuable. The contents page layout is similar to the front page with the same use of yellow, red and black



